Isehan Group

Point
Color Lineup
How To Use
Products

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*2 Within Heroine Make mascara series
Based on a comparison test, evaluating the effects on length and volume(conducted by our company)

*3 Compared with KISSME Heroine Make Long(Volume) UP mascara Super WP

SPECIAL MOVIE

*1Featuring improved adhesion and smoothness

*3Compared with KISSME Heroine Make Long(Volume) UP mascara Super WP

LONG

VOLUME

Beautiful
separate long

Contains Long EX fiber. The more layers applied, the longer the lashes will become, achieve beautiful, separated long lashes.

brush

Clump-free finish
Separating Curved Brush

The eyeline-shaped curved brush makes it easy to apply layers while combing through the lashes.

Beautiful,
rich volume

Easier to apply! New texture makes it easy to adjust the amount and prevents it from sticking to the eyelids, allowing you to create either bundled or separated lashes as you wish.

brush

Holds a generous amount of liquid
Wide Curved Brush

Wide-shaped curved brush holds a generous amount of liquid to adheres to lashes.

[All images are for illustrative purposes only.]

Point01

Long-lasting hold^*5

SUPER-level^*6 Waterproof

Our original long-wear formula resists tears, sweat, water, sebum, and rubbing.

Waterproof

Resistant to
sweat, water, sebum,
and rubbing

*4 Company research. The effect may vary upon the individual.

*5 Compared with KISSME Heroine Make Long(Volume) UP Mascara Super WP

*6 Within Heroine Make mascara lineup

Point02

Upward curl

All-day ^*7
curl hold & shape memory

Contains curl-locking ingredients and shape-keeping polymers that strongly holds upward curls from the moment it is applied.

Click the image below to enlarge

[Image]

*4 Based on ISEHAN research. Individual results may vary.

*7 During active daytime hours

Point03

Improved adhesion
and smoothness

2 types of newly formulated powders

Formulated with newly developed “EX Adhesive Powder” and smooth-gliding “Smooth EX Powder”. Two types of powders, different from conventional ones, create even more natural yet striking lashes.

Point04

Contains plant-derived eyelash beauty essence ingredients [Eyelash protection ingredients]

Camellia japonica oil

Argan oil

Wild rose oil^*8

Almond oil

Amino acid^*9

Grape seed oil

Shea butter

[All pictures are for illustrative purposes only]

*8 Rosa canina fruit oil

*9 Arginine

Color Lineup

LONG

VOLUME

LONG

01 Black

Bold, deep black

LONG

02 Brown

Soft, effortless deep brown

LONG

03 Gray Black

Softer than black, deep gray

VOLUME

01 Black

Bold, deep black

[All images are for illustrative purposes only.]

HOW TO USE

LONG

Starting at the roots, gently wiggle the brush, then sweep straight through to the tips in a smoothing motion.
VOLUME

Use the side of the brush to softly sweep straight from the roots to the tips without wiggling for a smooth, clump-free look.

Point

For longer-lasting curl, lift the lashes with an eyelash curler before application.
We recommend mixing the formula well with the brush and ensuring the brush is evenly coated before use.

How to remove

Remove with makeup remover

This mascara is extremely durable.
To remove it, use Heroine Make Speedy Mascara Remover or an oil-based cleanser.

PRODUCTS

Beautiful separate long

COLOR 01 Black

KISSME Heroine Make
Long UP Mascara Super WP N

3colors 6g

Amazon

TikTok Shop

SHOP LIST

Beautiful, rich volume

COLOR 01 Black

KISSME Heroine Make
Volume UP Mascara Super WP N

1color 6g

Amazon

TikTok Shop

SHOP LIST

Mascara Lineup

	Super^*10 Waterproof			Advanced Film
Item	Lash Hype	Long UP Mascara Super WP N	Volume UP Mascara Super WP N	Long & Curl Mascara Advanced Film	Volume & Curl Mascara Advanced Film	Micro Mascara Advanced Film EX	Real Lash Mascara Advanced Film
Features	Super! Durable^*10 3D Curls long & volume	Super! Durable^*11 long & curl	Super! Durable^*11 volume & curl	Super dynamic lengthening effect	Super thickening & volumizing effect	Emphasize every single eyelash	Clump-free, elegant long lashes Separated as if your own lashes
Brush	Strongly lifts each lash Hyper lift brush Original design	Clump-free Separating Curved Brush	Wide Curved Brush that holds plenty of formula	Clump free Curved brush	Spoon brush for generous application	Ultra-fine brush catches short & thin lashes	Technique-free Smart brush
Finish	Beautiful long & voluminous lashes	Beautiful separate long	Beautiful, rich volume	Powerful Long	Thick Volume	Elegant and delicate long lashes	Separate long lashes that look like your own lashes
Color (Standard)	01 Black	01 Black 02 Brown 03 Gray Black	01 Black	01 Jet Black 02 Brown			01 Black 02 Dark Brown
Serum Ingredients	12 types included	7 types included		4 types included		12 types included	6 types included
How to Remove	Mascara remover or oil-based cleanser			Easy to remove with warm water + face wash