


Point
Beautiful Separate Long
Contains Long EX fiber. The more layers applied, the longer the lashes will become, achieve beautiful, separated long lashes.
Long-lasting Hold*2
SUPER-level*3 Waterproof
Proven 30H Durability Test Result*4
Our original long-wear formula resists tears, sweat, water, sebum, and rubbing.
*2 Compared with KISSME Heroine Make Long UP Mascara Super WP
*3 Within Heroine Make mascara lineup
*4 Company research. The effect may vary upon the individual.
All-day*5 curl hold & shape memory
Contains curl-locking ingredients and shape-keeping polymers that strongly holds upward curls from the moment it is applied.
*5 During active daytime hours
*4 Company research. The effect may vary upon the individual.
Improved Adhesion and Smoothness
2 Types of Newly Formulated Powders
Formulated with newly developed “EX Adhesive Powder” and smooth-gliding “Smooth EX Powder”. Two types of powders, different from conventional ones, create even more natural yet striking lashes.
Clump-free Finish
Separating Curved Brush
The eyeline-shaped curved brush makes it easy to apply layers while combing through the lashes.

Contains Plant-derived Eyelash Beauty Essence Ingredients Treating Lashes While Wearing Makeup
Camellia japonica oil, Argan oil, Wild rose oil*6, Almond oil, Amino acid*7, Grape seed oil, Shea butter (Eyelash protection ingredients)
*6 Rosa canine fruit oil extract
*7 Arginine
Free from animal-derived ingredients
Free from Talc
Color

01 Black
Bold, deep black

02 Brown
Soft, effortless deep brown

03 Gray Black
Softer than black, deep gray
How to use
Point
Starting at the roots, gently wiggle the brush, then sweep straight through to the tips in a smoothing motion.






